A “vibrant” rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN signals a new effort for the tech giant to put its imprint on Hollywood.
Apple’s foray into streaming entertainment has been a slow build, with Zack Van Amburg and Jamie Erlicht essentially building a streaming service from scratch. But six years later Apple TV is still struggling to find an audience, relegated to the “other streaming” category in Nielsen’s monthly Gauge report — below the likes of Hallmark, AMC Network and Scripps in TV usage market share. Nor does Apple TV have a single series or movie currently on the top 10 of Nielsen’s streaming charts.
