USA Sports Joining Versant as a New Brand for Their Sports Portfolio

USA Sports Joining Versant as a New Brand for Their Sports Portfolio

USA Sports encompasses all sports properties and programming on Versant platforms including NASCAR, PGA TOUR, Premier League, WWE, WNBA, USGA, R&A, LPGA Tour, PGA of America, Atlantic 10 Basketball, DP World Tour, Augusta National Golf Club, College Golf, and League One Volleyball (LOVB). In total, USA Sports will present more than 10,000 hours of event, […]

Are Microdrama Productions more than just a Fad?

Are Microdrama Productions more than just a Fad?

As shoots dry up for features and episodic TV in Los Angeles, there have been a few big-money bets placed by Hollywood veterans that soapy, short “vertical” stories are the next big thing — even if some see the format as a fad. Microdramas might be produced on micro budgets, but some veteran Hollywood executives […]

Apple TV Making Moves to be a Major Player in the Streaming Universe

Apple TV Making Moves to be a Major Player in the Streaming Universe

A “vibrant” rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN signals a new effort for the tech giant to put its imprint on Hollywood. Apple’s foray into streaming entertainment has been a slow build, with Zack Van Amburg and Jamie Erlicht essentially building a […]